Behind The Box
Despite the diversity of the brands we feature, they all have two things in common. They are black-owned and rooted in their mission to create change – for black women, the environment or the inclusivity of all people through haircare, skincare and beauty.
A brand who believes the secret ingredient to good hair, is loving what you have and being patient with it. Founder, Ekwy Chukwuji-Nnene turned her personal struggles with her natural hair journey, into an award-winning brand. They are dedicated to providing cruelty free, toxic free and vegan products, making it much easier for you to reach your hair goals.
A brand creating organic skincare while providing a personal touch. Founder, Monica Amedoda sees the brand an investment for not only herself but for her customers. By taking away the toxicity of chemically induced products, they strive for all customers to experience better skin and luxury ingredients at affordable prices.
A skincare brand working to serve the motherland with purpose. Founder, Stella produces handmade natural products that are 100% organic, long-lasting and nourishing to the skin. Smyra holds a genuine connection to Ghana, as the shea butter in the products are produced by the hardworking women in the West African region.
Homegrown, all natural and vegan. Born out of love for natural remedies and traditions passed down from generations, ZeeZee Flair creates products that are nourishing and loving to your skin. Founder, Wunmi Lawanson, became devoted to this journey after creating body butters that helped soothe her sister's Eczema.
This brand was born from a devotion and love for quality, luxury makeup that is cruelty free and customer conscious, but still beautifully creative. The founder, Liberty Godwin, believes that makeup is much more than just about how it looks, but also about knowing which ingredients you are exposing yourself to.
Ivy Wild has one vision: to create products that help people reveal and experience their inner beauty. This brand aims to bridge the gap in diversity in the haircare industry, by focusing on the needs of those with curly and kinky hair. Ivy Wild is here to smoothen, seal and protect, by creating easy solutions to maximise styling options.
A beauty brand created by Omolara Tayo Sobajo to encourage others to love the skin they’re in. Based on the principle that makeup should even out the skin tone & provide nourishment, they have created natural, organic products that provide a true match to our skin tones while enhancing our natural beauty.
An award winning natural & vegan skincare collection designed to compliment you & your story. Founder, Nneka Fleming, believes that having information on what you use on your skin and why, breeds beauty. That's why Novel Skincare also supports Room to Read, a charity that works in deprived countries to improve literacy for young girls.
A natural hair & skincare brand that has become a favourite for those looking for effective, organic solutions to their beauty struggles. After constant disappointment with high street brands, Sherilyn Santos created PureGoodness out of her desire to use natural products to better maintain the hair and skin of her young family.
Bourn Beautiful Naturals wanted a change in the beauty selections for all black people. They were done with the empty promises on labels and investing in products that never worked for our hair & skin. Founder, Kadian Pow, made it her mission to create effective products that fix any skin & hair problem through home-made, natural, vegan products.
Award-winning brand, Christal Cosmetics, is on a mission to enhance natural beauty with nature’s finest resources. Their exceptional product line offers botanical products for the specific needs of black & ethnic skin. Founder, Chrystal Kassi, is committed to creating quality, natural products using premium plant based ingredients.
Vegan, cruelty-free & high-quality - these are the values MakeUp Addiction uphold. Founder, Djimbi Djevdet, developed the brand during some of the most trying moments of her life, where makeup became an essential uplifting factor to her well-being. She wanted to bring her inspiration to others and out of it came MakeUp Addiction.
Creating organic, fair trade, vegan & hand-made products straight from their store in Copenhagen, Isangs take a refreshingly simple approach to skincare and haircare. Founder, Sundra Essien, is a passionate ecologist and chemist-enthusiast of 10 years. She began creating effective recipes in 2012, with the simple mission to create products that actually work.
Chrisnes Cosmetics is all about quality, affordability and encouraging others to make the most out of make-up. Founder, Arielle Chrisnes Sikabwe, is on a mission to help others break out of their comfort zones and dare to do something new & different. Their ever-evolving cruelty free product line includes matte lipsticks, lip glosses, highlighters and more.
A natural-based brand bringing you high-quality hair products, there can never be too many! With Hug My Hair, you can feel secure knowing the products contain no parabens, no petroleum, no mineral oils, sodium lauryl sulphate or artificial preservatives. Founder, Dalilah Baruti, is on a mission to give you 100% vegetarian and cruelty free natural hair care.
The Healing Place Apothecary creates plant based products rooted in holistic principals from Asia, Africa, and the Americas. Handmade locally in California, founder Nubian Flunder, uses premium natural ingredients that target the needs of diverse melanin-rich skin. Say hello to quality skincare that is safe & easily accessible.
Helping women of all colours to shine. This is the passion of Jacque Mgido, who created the brand when she realised the neglect of darker complexions in the cosmetics & beauty industry. The brilliant shades in their range work flawlessly with the complexions of Africans, Asians, Latinas and more – a truly international brand bridging culture and race.
Founders, Joycelyn and Rachael, built Afrocenchix based on their frustration from trying products which claimed to be great for afro hair, but never worked. On a mission to make natural hair care simple, they introduced a healthy product line that finally catered to afro hair needs, while being kind to people and the planet.