Behind The Box

Despite the diversity of the brands we feature, they all have two things in common. They are black-owned and rooted in their mission to create change for black women, the environment or the inclusivity of all people through haircare, skincare and beauty.

MakeUp Addiction (UK)

Vegan, cruelty-free & high-quality - these are the values MakeUp Addiction uphold. Founder, Djimbi Djevdet, developed the brand during some of the most trying moments of her life, where makeup became an essential uplifting factor to her well-being. She wanted to bring her inspiration to others and out of it came MakeUp Addiction.

Bourn Beautiful Naturals (UK)

Bourn Beautiful Naturals wanted a change in the beauty selections for all black people. They were done with the empty promises on labels and investing in products that never worked for our hair & skin. Founder, Kadian Pow, made it her mission to create effective products that fix any skin & hair problem through home-made, natural, vegan products.

Christal Cosmetics (UK)

Award-winning brand, Christal Cosmetics, is on a mission to enhance natural beauty with nature’s finest resources. Their exceptional product line offers botanical products for the specific needs of black & ethnic skin. Founder, Chrystal Kassi, is committed to creating quality, natural products using premium plant based ingredients.

Isangs (DK)

Creating organic, fair trade, vegan & hand-made products straight from their store in Copenhagen, Isangs take a refreshingly simple approach to skincare and haircare. Founder, Sundra Essien, is a passionate ecologist and chemist-enthusiast of 10 years. She began creating effective recipes in 2012, with the simple mission to create products that actually work.

Chrisnes Cosmetics (DK)

Chrisnes Cosmetics is all about quality, affordability and encouraging others to make the most out of make-up. Founder, Arielle Chrisnes Sikabwe, is on a mission to help others break out of their comfort zones and dare to do something new & different. Their ever-evolving cruelty free product line includes matte lipsticks, lip glosses, highlighters and more.

Jacque Mgido (US)

Helping women of all colours to shine. This is the passion of Jacque Mgido, who created the brand when she realised the neglect of darker complexions in the cosmetics & beauty industry. The brilliant shades in their range work flawlessly with the complexions of Africans, Asians, Latinas and more – a truly international brand bridging culture and race.

Hug My Hair (UK)

A natural-based brand bringing you high-quality hair products, there can never be too many! With Hug My Hair, you can feel secure knowing the products contain no parabens, no petroleum, no mineral oils, sodium lauryl sulphate or artificial preservatives. Founder, Dalilah Baruti, is on a mission to give you 100% vegetarian and cruelty free natural hair care.

The Healing Place Apothecary (US)

The Healing Place Apothecary creates plant based products rooted in holistic principals from Asia, Africa, and the Americas. Handmade locally in California, founder Nubian Flunder, uses premium natural ingredients that target the needs of diverse melanin-rich skin. Say hello to quality skincare that is safe & easily accessible.

Afrocenchix (UK)

Founders, Joycelyn and Rachael, built Afrocenchix based on their frustration from trying products which claimed to be great for afro hair, but never worked. On a mission to make natural hair care simple, they introduced a healthy product line that finally catered to afro hair needs, while being kind to people and the planet.